35th Annual African Festival of the Arts – Sponsorship Opportunities
Africa International House USA, Inc. proudly presents the 35th Annual African Festival of the Arts (AFA), themed “Wèrèwèrèya: The Return.” The festival will take place Labor Day Weekend, August 30 – September 1, 2025, at the Sunken Garden at the DuSable Museum of African American History in Chicago, IL.
Why Sponsor AFA 2025
Partnering with the African Festival of the Arts offers unmatched opportunities to connect with a diverse, multigenerational audience while supporting cultural education, youth programming, and community impact.
Unmatched Cultural Reach:
75,000+ attendees across three days
Premium Brand Visibility:
On-site signage, stage mentions, media coverage, and digital promotion
Community Impact:
Support local vendors, artists, and youth employment programs
As the nation’s largest Labor Day celebration of Black global cultures, the AFA attracts more than 75,000 attendees annually. This end-of-summer tradition features a replicated African village with curated vendors, dynamic stages, and immersive cultural experiences. This year, the legendary SOS Band will headline the festival on Labor Day.
The Impact of Your Sponsorship
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Brand Visibility & Awareness
Sponsors gain exposure to tens of thousands of attendees and online audiences through logos on promotional materials, banners, websites, press mentions, and social media campaigns.
Targeted Audience Engagement
The African Festival of the Arts attracts a diverse, multigenerational, and culturally engaged audience, offering sponsors a direct connection to communities that align with their products, services, and values..
Community Impact & Goodwill
Sponsorship demonstrates a commitment to community development, cultural preservation, and economic empowerment. It builds trust and goodwill among consumers who value socially responsible brands.
Networking & Business Opportunities
Sponsors gain access to VIP spaces and networking with business leaders, policymakers, artists, and cultural influencers, strengthening relationships and creating new business opportunities.
Exclusive Marketing & Activation Opportunities
Beyond visibility, sponsorship allows for on-site activations (booths, product demos, giveaways) and unique brand experiences that help deepen customer engagement
Tax-Deductible & Strategic Investment
As AIH is a nonprofit, sponsorships may qualify as tax-deductible contributions while also serving as a strategic marketing investment that enhances brand reputation and ROI.
Sponsorship Levels & Benefits
Support the African International House (AIH) - Invest in Culture, Community, and Legacy!
FRIEND OF THE FESTIVAL
$25–$99
Thank-you e-letter from the AIH leadership
Name listed on the AIH website “Community Donor Wall”
Social media acknowledgment (group listing)
CULTURE KEEPER
$100–$249
All “Friend of the Festival” benefits
1 General Admission Festival Pass
Art Auction preview access
VILLAGE SUPPORTER
$250–$499
All “Culture Keeper” benefits
2 General Admission Festival Passes
Name listed in the printed Festival Program Book
Invitation to Festival Donor Reception
ART & LEGACY PATRON
$500–$999
All “Village Supporter” benefits
VIP Seating Area Access at the Main Stage (1 day)
Recognition on signage in the Festival’s Fine Arts Pavilion
Signed commemorative poster by featured festival artist
DIASPORA CIRCLE SPONSOR
$1,000-$4,999
All “Art & Legacy Patron” benefits
4 VIP Festival Passes (3-day access)
Recognition in select press materials and newsletter
Complimentary VIP Parking Pass
Curated tour of the Fine Arts Pavilion with the curator
FESTIVAL REBIRTH CHAMPION
$5,000+
All “Diaspora Circle Sponsor” benefits
Invitation to private Festival Rebirth Reception with artists & founders
Stage recognition at Closing Ceremony
Quarter-page ad or tribute in the Festival Program Book
Custom-designed AIH 2025 “Rebirth” Gift Box (includes handcrafted art and commemoratives)
